A smart lock shop opened in the newly opened mall in the worst position, the two first entry into the smart lock industry is the first business beauty boss, in three months time will reach 100,000 monthly sales! This performance will definitely make A considerable part of the dealers who have been in the smart lock industry for many years are ashamed! Well, what kind of secrets does this have? Then we will explore the truth. Location background: The Enxiang Commercial Plaza in Wangfujing is not located in the main business center of Haikou, but is a unique, small-scale, community-based commercial complex set up in the center of a newly developed residential area in recent years. The mall has only four floors and its business area is about 10,000 square meters. Within two kilometers, all of them are high-end residential quarters. Most of them have been handed in and only a small amount of real estate is still under development. When this target was locked, the mall's investment was nearing completion. The head of the Merchants Department brought the two beauty bosses to an open space on the 4th floor (top floor), saying that if you want to come in, you can only choose here. There is no other place to consider. . Judging from the principle of store location, this is almost completely inconsistent with the requirements, and is a taboo. There is only one health club and a gym on the same floor. The active passenger flow is already extremely bad, but the surrounding area is huge. Target customers gathered in the area, in the case of wanting to enter the Wangfujing and no other place to choose, the two beauty bosses weighed for a long time, and eventually Babe (owner) gritted his teeth and determined to sign this place down , Ye Hao in the shopping center for them more care, gave a very favorable price, be regarded as reducing operating costs. When the place was found, the next preparation work was very smooth. Less than a month later, a small shop (or district) with a few smart lock brands that had a lot of influence in the local area rushed before 11 On the last day, the decoration was put in place and all the samples were installed. It opened with the mall on schedule. The inherent flaws in the location of the store were not unexpected. Faced with the hustle and bustle of the passenger flow on the 1-3th floor, the 4th floor was always ostentatious. Although there were escalators leading to the 4th floor, few people came up, even if they came up occasionally. The flow of people is only curiosity on the 4th floor. It is just a matter of looking at what is on the 4th floor. Some even turn around and go downstairs in the elevator. Faced with this situation, the two beauty bosses have already been fully prepared and targeted measures have been taken to ensure the flow of visitors. 1. Shopping Mall Interception : A group of small gifts that are worthless but very practical have been customized. They are distributed on the 1-3th floor and invite guests to experience the products. 2. Promotion of the surrounding community WeChat owners group : Using the personal communication skills and the old customers to help to enter the owners group of some target communities to promote, organize the owner group purchase or invitation to enter the store to experience the product. Accompanied by the continuous and in-depth development of these two tasks, there was ample protection for the flow of visitors into the store, which formed the basis of store performance. The growth performance of the two beauty bosses, this has a deep shopping skills, superior in the grasp of customers, plus two bitter knowledge of intelligent lock products and refining from the summary, formed a very useful guide shopping Technology, which also makes their turnover rate far higher than the ordinary Purchasing Guide, the first month of the business, the shop has done more than 70,000 businesses; the second month, with the mall opening decline in popularity led to a decline in passenger flow Sales also showed a slight decline. In view of the business situation in the past two months, the two beauty bosses took measures such as adjusting the structure of the kingpin products to enhance product competitiveness, broadening the channels for attracting passengers, and promoting the transfer of old customers. In December, the store’s performance improved steadily. In Christmas, sales have already exceeded 90000+, and it is only a stone's throw away from the 100000 mark. Achievements in achieving this goal have been no exception. 1. Shangchao stores and community stores can maximize and in-depth exposure to the target flow of smart locks, and will be the first choice for shop opening in the future; 2. Active marketing is a required course for smart locks. Without active marketing, there can be no good performance. Author: Guo Zheng Micro Signal: IBOLON This article has applied for original protection. Without the authorization of the originator and Zhijia.com, it is forbidden to reprint. Round Hole Pin Connector,Gold-Plated Round Hole Female Header,Dedicated Round Hole Pin Header,Single Row Round Hole Pin Connector Shenzhen Jinyicheng Electronci Technology Co.,Ltd. , https://www.jycconnector.com
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