Take the first to get soft, millet TV sit tight Internet TV king

The newly released millet TV double 11 report shows that Xiaomi TV madly picked up the feminine TV category sales volume first, and swept the four size segment sales volume first. In fact, since this year, Xiaomi TV has repeatedly made great achievements and has repeatedly won online sales championships. Taking September and October this year as an example, Xiaomi TV won the No. 1 sales of Tmall, Jingdong, and sales for two consecutive months.

The author believes that there are two major reasons for millet TV's strong bullishness: First, millet TV has a high cost performance, "high-end configuration, medium price" is the embodiment of millet TV does not seek profits, and second, millet TV in the system, software, content The advantages of rolling peers, especially in the field of artificial intelligence voice control.

Recapture first, millet TV sits firmly on Internet TV king

The "Double 11" World War is an important node for breakthroughs in color TV brands' online market, and it is also the moment of battle between the kings of Internet TV brands.

In this year's "Double 11" war, Xiaomi TV became a king. Millet TV won the first sales of Tmall TV category, and took the first sales volume in four size segments. The models were 4A 32-inch TV, 4A 43-inch TV, 4A 49-inch TV and 4A 55-inch TV. .

At the same time, Xiaomi TV's performance before the "Double 11" is quite dazzling. According to Zhong Yikang’s data, Xiaomi’s TVs accounted for 4 seats and Xiaomi TV’s MITV4A-32 sales ranked the top in the double 11’s previous CAT10 pre-selling TOP10, while in the last While occupying four seats, the TV swept the top three, followed by the models MITV4A-32, MITV4A-55 (Standard Edition), and MITV4A-49 (Standard Edition).

Millet TV set a good record in the "Double 11" World War. It stood out from many Internet TV brands and sat on the head of this year's Internet TV.

Adhere to high cost performance and create high quality color TV products

Million TV's winning several titles undoubtedly tells the truth: more and more people choose Xiaomi TV, and its high price has become a weapon to attract consumers.

Since the day of its birth, Xiaomi TV has always insisted on "high-end configuration, medium price", continuous innovation, polished quality, and manufacturing high-quality color TV products.

Taking the millet TV 4A series as an example, it is equipped with a 6th-generation image quality engine, supports both HDR10 and HLG, uses Samsung, LG original panels, supports eye-protection mode, and is equipped with low-power Bluetooth 4.2, which can connect Bluetooth headsets, mice, Gamepad and so on. Although millet TV 4A series configuration is very high, but its price is particularly close to the people.

On the day of "Double 11" promotion this year, the price of Xiaomi TV 4A 32 inches is as low as 949 yuan. It has entered the era of smart TV 100 yuan machine; Millet TV 4A 55 inches straight down 450 yuan, for only 2549 yuan; Xiaomi TV The price of 4A 49 inches is reduced by 400 yuan for only 1999 yuan.

Wang Chuan, co-founder and co-founder of Xiaomi Television, said that Xiaomi follows the principle of real materials and hopes that China will create a high-quality image in the world by freeing itself from the image of inferior quality. After the cost has been reduced, what Xiaomi TV is trying to do is to restrain the greed of making money, and to save the money saved to consumers. This is Xiaomi's values.

The high cost performance of Xiaomi TV has established a good reputation and laid the foundation for Xiaomi TV's ride in the "Double 11" promotion.

System, Software, Content Advantages Rolling Peers, Focusing on Artificial Intelligence Voice

In addition to cost-effective, outstanding advantages in the system, software, content, etc., is the reason why Xiaomi TV got the first soft hand.

In terms of content, Xiaomi TV has joined Tencent, iQiyi, PPTV and many other content providers. It has rich video resources and is constantly digging resources in music, sports and other areas. In terms of systems and software, Xiaomi TV presets the PatchWall artificial intelligence system to seize the smart TV height.

Millet TV's artificial intelligence system has exquisite magazine typesetting, more personalized thematic categories, and endless rolling waterfall content, in addition to deep learning capabilities, according to the user's daily habits, accurate recommendation of favorite content. And the voice recognition function of Xiaomi TV's PatchWall artificial intelligence system is very powerful. Its recognition accuracy rate is 97%, reaching the highest level in the industry. It can realize multiple rounds of dialogue, intelligent error correction and fuzzy identification.

Wang Chuan believes that voice intelligence will become the standard for future television.

Millet television artificial intelligence, voice capabilities, in line with the market consumer hotspots and intelligent trends, especially millet TV focused artificial intelligence voice, forming a rolling peer competitive advantage.

Millet TV insists on cost-effective products, comprehensive improvement in systems, software, content, etc., making it unique in the industry, not only for Xiaomi TV won the championship, continue to write sales to add more power, but also more stable millet TV Internet TV king Has laid a solid foundation.