VR/AR in the next three years or as popular as the Internet

Augmented Reality (AR) and Virtual Reality (VR) are currently used primarily in the gaming arena. However, according to the sixth edition of the 2017 Top Ten Consumer Trends released by Ericsson, the user’s real search is to make everyday life more exciting and integrate entities, AR and VR. For a seamless real world. In addition, 80% of respondents believe that as long as three years, the boundaries between virtual and reality will become more difficult to separate.

The report was presented by Ericsson's ConsumerLabs Consumer Market (ConsumerLab), which conducts online surveys of 7,138 early Internet users who have health trackers, smart watches, virtual reality helmets, etc. The average usage rate of the latest digital technologies is higher. Even though respondents are only a small group of people around the world, Ericsson believes that the behaviors and opinions of early adopters are important for future trends.

The report pointed out that the current mixed reality experience is still unable to integrate with the real world, thus creating contradictions. VR users can go anywhere in the virtual world, but they hinder the physical perspective, making it almost impossible for users to visit other places in the real world. The report pointed out that although AR and VR can now provide a fascinating illusion, what users really seek is to make everyday life more exciting.

According to HÃ¥kan Cervell, general manager of Taiwan Ericsson, 80% of respondents believe that AR and VR will become as popular as the Internet in another three years, and it will become more difficult for people to distinguish between virtual and physical experiences. In addition, 50% of respondents said they are interested in gloves or shoes that can interact with virtual objects, as such virtual objects are like part of a physical environment.

Cervell further said that at the same time, more than 50% of the respondents hope to use AR glasses to illuminate the dark areas to see more clearly the surrounding dangers. More than 33.3% of respondents hope to eliminate unwanted scenes, such as rubbish, unsightly buildings, or even shop windows or billboards that are not of interest, with AR glasses. In this regard, he believes that manufacturers who master virtual reality devices in the future may also be more dominant, thereby deleting or enhancing the brands that users see and affecting what users are exposed to in reality.

VR and Augmented Reality (AR) are the main additions to Microsoft Windows 10 in the first quarter of 2017. More than 40% of Ericsson survey users want to use AR/VR as their primary interface. However, these technologies must also be actionable in order to be widely accepted. An early VR user said that when using a VR device, I had to have a cable on my head. Therefore, for mobility, wireless connectivity is quite important.

AR and VR are still focused on the application of the game industry, but the report shows that people want to use this technology for more daily activities. They strongly demand that entities, AR and VR be integrated into a seamless real world. The use of the Internet today is inseparable from many physical activities. Ericsson believes that the same AR and VR technologies will be the future. For example, in the indoor VR environment, respondents who have played table tennis have realized that In the near future, the World Table Tennis Championship and the Table Tennis VR Championship are likely to be the same person.