Do you know what the licensee is? Losing its color TV can not be seen

However, for smart TV, what is the contention debate? How can we find a breakthrough point?

Since the color TV network was connected, not only disruptive changes have taken place in the industry, but also the use habits of users have been affected. The on-demand and live broadcast habits of smart TV users have begun to form. The popularity of smart TVs has created a huge demand for content resources from users, and having a large amount of high-quality content has become an important way for color TV brands to grab users. In the process of content scramble, the licensee has become a key breakthrough point.

The concept of a license plate party may be unfamiliar to ordinary users. But if you use smart TV, you must have seen it. After the smart TV is turned on, we will see the license plate logo on the page. For example, the GITV displayed on the top left corner of Xiaomi TV's homepage, the CIBN displayed on the top left corner of TV homepage, the mango TV on the top left corner of the first page of the love mango TV, and the GITV at the bottom right corner of the Storm TV homepage.

Then, where is the role and significance of the licensee's party? Originally, after the TV industry was introduced into the TV industry from Internet TV, the Internet video content could be played on the color TV terminal. However, issues such as confusion, infringement, and piracy are frequent. Therefore, the State Administration of Radio, Film and Television is an integration. The broadcast control platform issues Internet TV licenses to broadcast and control Internet content accessing TV terminals.

The Internet TV brand can only be presented at the color TV terminal if it is licensed by the licensee. In other words, only if you have a license, you have the right to broadcast control.

At present, there are seven Internet TV licenses issued by SARFT and no longer issued. They are CCTV International, BesTV, Zhejiang Huahua, China International Broadcasting Station (CIBN), Central People's Radio, Galaxy TV, and Southern Media. Therefore, smart TVs can play Internet content only if they cooperate with these seven licensees.

The contents of the licenses, including the hardware, occupy a key position in the ecological layer of OTT resource supply. From the very beginning, the licensees were merely providing cooperation for the rebranding of Internet TV; until now, the licensees have accumulated capital and purchased content copyrights, and have already gathered a large amount of content resources. Therefore, in the contention of color TV, the role of the licensee is gradually increasing and it has become an important breakthrough point for the content.