LED display industry at the current four barriers and four major benefits

LED display four barriers

1. R&D and technical barriers

LED display and lighting industry as a high-tech industry, involving optical, thermal, materials science, electronics, computer, software, automation, mechanical engineering, decorative arts and many other disciplines, and the need to apply the above-mentioned comprehensive system, with a higher Technical barriers. At the same time, because LED products are mostly customized and personalized, the technical requirements for production technology, quality control level and stability are high. Problems in any part of the production may affect the quality, life and performance of the product.

2, financial barriers

The LED display and lighting industry is a capital-intensive industry. Small enterprises with low automation cannot guarantee product quality and production capacity, so they can only compete in the low-end market for pure price. In the current market environment, to participate in the bidding to undertake large-scale projects, we must invest in advanced machinery and equipment to improve production capacity and technology. In addition, the industry's common production mode is production and installation, and the engineering installation process leads to a long period of capital withdrawal, low asset turnover efficiency, and high requirements for capital scale.

3, market and brand barriers

Entering the LED display and lighting industry faces a number of market and brand barriers. First of all, major projects such as LED displays have high requirements for the qualifications and scale of production companies. Manufacturers who have brand recognition and have large-scale project success stories are more likely to obtain orders. It is difficult to participate in the mainstream product market competition without the success stories of large-scale projects and the general enterprises with brand awareness. The brand-name enterprise has strong technology, advanced equipment, rich project experience, perfect after-sales service system and good reputation. Its typical project sample screen is persuasive and ultimately wins customers.

4, talent and experience barriers

LED display and lighting industry involves the comprehensive application of multiple technical disciplines. Its manufacturing technology integrates semiconductor optoelectronic technology, electronic circuit technology, integrated circuit technology, information image processing technology, information transmission technology, computer network technology, and electronic product manufacturing technology. , installation engineering technology, optics, chemistry, electromechanical, materials and other scientific and technological achievements, manufacturing process is complex and sophisticated, including a series of process and control technology, therefore, it is necessary to have a group of mastering optics, semiconductors, electronics, materials, Expertise and experienced talents in the fields of chemistry and chemical engineering, automation control, etc. LED products are used in many industries and in many fields. They also need to have a deep understanding of the individualized needs of each application field in order to form a mature industry application solution system. In addition, talents with industry management and marketing experience are also indispensable. The technical team, management and marketing team must develop, accumulate and integrate in order to form an organic system. Therefore, talents and experience constitute LED display and lighting industry. Important barriers.

LED display four great

1, national industrial policy support

A number of industrial policies proposed by the State Council, the Ministry of Science and Technology, the National Development and Reform Commission, and local governments have played an important role in promoting the development of the entire LED industry and the optimization and upgrading of industrial structure. Under the background of industrial policy support, the scale of the industry is expanding day by day, and the industrial chain is becoming more and more complete. It has created favorable conditions for enterprises in the industry to improve their competitiveness and participate in international competition. It is expected that a number of independent intellectual property rights and core competitiveness will emerge in China. Backbone enterprise.

2, a wide range of products, broad market prospects

LED applications are on the rise, domestic LEDs have gradually formed hundreds of LED applications such as indication, signal and display, backlighting, etc., widely used in landscape decorative lighting, large screen display, traffic lights, digital display and indicator lights, automotive lights , mobile phones, digital cameras, computers, LCD TV backlights and other fields. With the development of technology, LED has also appeared in new application directions, such as aerospace, medical, agriculture and other fields. The market share of various LED applications has grown steadily and the emergence and development of emerging application fields have created a good market space for the development of the LED industry.

The country's infrastructure will further expand its large-scale demand. In the future, China will speed up the construction of affordable housing projects, accelerate the construction of rural infrastructure, accelerate the construction of major infrastructure such as railways, highways and airports, and accelerate the reconstruction of earthquake-stricken areas. The scale of investment will be greatly improved. . These major investments will generate large demand for a variety of LED applications, including display, special lighting, general lighting, and landscape lighting.

3, industry technology continues to improve, cost reduction will boost industry demand

At present, subject to the cost of the middle and upper reaches of the LED core device, the price of the high-end LED display products is relatively high, which poses certain obstacles to the large-scale promotion of display application products, but with the advancement of the industry technology and the decline of cost, the breadth of market demand and The depth will be further expanded, and the market substitution effect will be released to a greater extent. The LED industry chain will achieve positive interaction between upstream and downstream, new products and new technologies will be promoted and applied rapidly, indicating that the market of the application industry will be further subdivided, and the market capacity of the entire industry will be further improved.

4, the downstream industry standards continue to improve, standardized development has become the direction

With the wider application range of LED display application products, its downstream application areas such as outdoor advertising and sports venues have gradually established relevant management specifications. For example, Beijing and Nanjing have successively formulated the "Beijing Electronic Display Settings Specification" and "Nanjing Outdoor Electronic Display Management Regulations", the State Sports General Administration also promulgated the "Sports Equipment Requirements and Inspection Methods (Part 1: LED Display)". In addition, the Ministry of Railways, the Ministry of Communications, and the Ministry of Public Security have also established relevant standards for LED display applications. The establishment of the above industry standards and specifications will help promote the orderly and standardized development of the LED display industry.