MediaTek launches new video compression software tool

On March 22, 2012, MediaTek, Inc., a global leader in wireless communications and digital media IC design, today announced the Mobile Theater Mobile Cinema, a video compression software tool tailored for mobile phone users. This new software supports mainstream digital video codec formats such as MPEG-4 and H.264, which can compress up to 50 movies into a 2GB T-card. What's more worth mentioning is that, based on MediaTek's accumulation of optical storage and digital multimedia for audio and video compression technology, in this software development process, it is optimized for the subtitle sharpness and sound quality of mobile phone users. The video and audio files of the Mobile Mobile Theater tool are still highly fidelity. The design not only solves the problem that the audio and video files occupy too much memory of the mobile phone, but also improves the picture quality of the audio and video files on the screen of the mobile phone! MediaTek full-featured mobile phone The solution (including MT6252) already supports this feature, and the majority of mobile phone users can enjoy high-quality mobile mobile cinema from now on.

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Xie Qingjiang, general manager of MediaTek, said: "In keeping with the vision of 'improving and enriching the public life', MediaTek continues to develop unique and differentiated products with innovative technology and deep experience in the mobile phone market, so that the general public can enjoy leading communications. The wonderful life brought by technology. The launch of the 'Mobile Cinema' audio and video compression software tool is another example of our commitment and unremitting efforts. As the world's leading provider of DVD chip solutions, MediaTek is compiling in digital video. With unparalleled technical advantages and rich experience in the format of the code, the advanced features of the 'Mobile Cinema' allow feature phone users to enjoy more added value without any additional cost."

MediaTek's "Mobile Cinema" software supports mainstream digital video encoding and decoding formats MPEG-4 and H.264, so audio and video files compressed by "Mobile Cinema" can be played on almost all brands of feature phones, so sharing fun Play it to the fullest. Another important advantage of MediaTek's “Mobile Cinema” is to ensure that the highest fidelity audio and video quality is achieved after file compression. In the process of compressing files, the software optimizes the benchmark parameters, can achieve AAC voice quality sound, as well as clear and sharp subtitles, and minimize the distortion of the file. Achieve WVGA, 720P and other high-definition video quality, and enhance the viewing experience of feature phone users to a higher level. In addition, MediaTek "Mobile Cinema" software also supports 2D switching to 3D video file playback. When the mobile phone user compresses the converted file, it can download and compress it directly on the mobile phone according to its own needs, or it can be compressed and converted on the personal computer to exist on the mobile phone.

Many mobile phone customers in China have adopted this new feature and have affirmed the technological innovation of MediaTek. Mr. Zhang Wen, CEO of G'Five, a well-known mobile phone brand in the emerging market for many years, said: “At present, emerging markets like India still have great demand for feature phones that support rich audio and video applications. MediaTek’s 'mobile cinema’ software is fully considered. The needs of the majority of functional mobile phone users, starting from the user experience, can help us to provide more market-competitive terminal products and further expand the functional mobile phone market at home and abroad."