Mobileye interprets the three pillars of autonomous driving and the ADAS aftermarket

On March 16, 2018, Shanghai - Intel subsidiary Mobileye attended the 30th Semicon China - AI Inside sub-forum of intelligent electronic vehicles, and shared the three key pillars of autonomous driving and Mobileye helped car manufacturers to quickly promote the development of autonomous driving Efforts. Since Intel completed its acquisition of Mobileye in August 2017, the two companies have continued to leverage their strengths to bring Mobileye's leading computing vision technology to Intel's high-performance computing and connectivity expertise, bringing a constant stream of power to the autonomous driving industry. The advantages of the perfect combination of Intel and Mobileye have also attracted attention in this forum.

The wave of cooperation between traditional car manufacturers and technology giants is surging, and these "data centers on wheels" are inseparable from the key support of semiconductors and sensors. As shown in the relevant data of this conference, in 2017, the global semiconductor industry growth rate reached a record high of nearly 7 years, reaching 22%. The terminal market represented by smart cars showed a new round of growth. It can be said that automotive electronic intelligence has become the development focus of the global automotive industry technology and the emerging growth point of industrial strategy.

In Mobileye's view, full auto-driving is inseparable from three key elements—Sensing, Mapping, and Driving Policy. Mobileye's Road Network Acquisition Management (REM®) system is a powerful link in mapping. Compared with the traditional method, it can provide more accurate positioning for autonomous vehicles, and use crowdsourced data to map road signs, lane lines, etc. The data is compressed and finally aggregated to form a road book. This technology will also be introduced to China with the cooperation of Mobileye and NavInfo, combined with the new map and positioning capabilities of NavInfo to promote the landing and development of China's automated driving integrated solutions. Automated driving is a multi-party cooperation process. As long as one of them involves a human driver, the machine driver must know the human decision-making mode and communication method and deliver a safe and reliable driving strategy.

In addition, the anti-collision products in the Mobileye aftermarket are also a vital part of providing a reliable driving strategy. According to a study released jointly by the Virginia Technical Bureau and NHTSA, 95% of traffic accidents are caused by humans, 80% of which are caused by driver's lack of concentration or misjudgment within a few seconds before the accident; Therefore, if the collision warning can be made two seconds in advance, almost all traffic accidents can be prevented, thereby reducing losses. Mobileye 8 Connect is a new generation of innovative products from Mobileye. With the camera sensor on the windshield and the EyeQ® processing system, the Mobileye aftermarket product can be deployed on any existing car as a “third eye” to identify potentially dangerous situations and provide audio and Visual alerts to help drivers prevent or mitigate collisions.

Today, more than 25 million cars on the road are equipped with Mobileye's technology products; in 2017, Mobileye sold nearly 9 million chips; with the advancement of advanced driver assistance systems and autonomous driving technology, Mobileye's friends are also in the car factory. , corporate fleets and insurance companies continue to expand. It is these strong technical strengths, advanced development concepts and extensive industrial cooperation that give people reason to believe that Intel and its subsidiary Mobileye are driving automatic driving soon.