NVIDIA has no intention of mass sales of public graphics cards

Last week, the media was shocked to find that the public version of NVIDIA's own brand has quietly started selling in Best Buy stores in the United States. Although this plan has not yet been formally announced by the government, this new and disruptive sales model has attracted the attention of all sectors, especially N-card manufacturers.

According to the current news, the NV public version card will be sold only in the Best Buy US chain stores, and the first only GeForce GTX 460 and GeForce GTS 450 two graphics cards. Since NVIDIA does not have its own graphics card factory, the card will be manufactured by Foxconn OEM and the telephone service will be handled by an Indian agent.

Indeed, NVIDIA launched its own brand public version card at this time, which is somewhat strange from a strategic point of view. The competition in the graphics card market has become fierce and it is becoming more and more intense. Once the “public card” and “official card” appear in the market, it will definitely take away a large number of customers, further increasing the competitive pressure on the NVIDIA partner manufacturers. Popular point of view, originally the business is not good to do, the boss again you and the brothers grab food, is not forcing us to switch to do A card it!

In response to this concern, Bryan Del Rizzo, NVIDIA’s GeForce and head of desktop consumer product marketing, said in an interview that “We have no plans to sell public graphics cards in other channels than the US Best Buy chain. This is just We have a special promotion with Best Buy."

This is not difficult to understand, Best Buy's long-term is home appliance retail, itself is not the mainstream PC hardware dealers, where to buy graphics card DIYer is even less. In the U.S. market, online shopping is the main sales channel for discrete graphics cards. There have been media analysis that unless the NV public card landed in the European and Asian markets, it could bring fundamental changes to the entire partner system. But now they have denied such plans.