The new lighting brand Panalux(TM) was founded


Panavision announced today that Panalux(TM), the company's new global lighting business brand, has been created. Bob Beitcher, President and CEO of Panavision, said: “We are very pleased to have created this exciting new brand. We will for the first time have a unified brand of our global rental lighting equipment that not only inherits the integrity of our core business. Tradition has also been injected into its own independent and dynamic development direction. Panavision's concentrated investment in the lighting business has strengthened our position as an organization dedicated to meeting the needs of global film and television operations."

The newly formed Panalux Europe combines the capabilities of AFM, recently acquired by Panavision, and Panavision's own LEE lighting business. With an expanded network of operations across the UK, Europe and South Africa, Panalux Europe offers a wide range of modern lighting products with the support of a team of highly skilled professionals. The company recently completed work on Mama Mia, Wanted, The Golden Compass, and Prehistoric Ten Thousand Years (10,000 BC), currently working for Batman: The Dark Knight (Batman) - The Dark Knight and "Harry Potter and the Half-Blood Prince" provide lighting services. Steve Smith, Managing Director of Panalux Europe, commented: “We are committed to providing the best lighting for all areas of film production, including film, commercials, music videos and television. The exciting combination of AFM and LEE, and a large number The additional investment highlights Panalux Europe's momentum and will enable us to reinforce the reputation of the two most respected and respected institutions in the industry."

Panalux Asia Pacific is a market leader in Australia and New Zealand, complementing Panavision's wide range of camera products in the region. With sub-offices in Sydney, Melbourne, Queensland, Auckland and Wellington, the depth and breadth of Panalux Asia Pacific lighting products in the Asia Pacific region is unmatched. Simon Lee, Managing Director of Panalux Asia Pacific commented: “The new brand has given us an opportunity to present our highly successful lighting business unit to our local customers with a new look. With our presence in the region Together with our camera rental business, we feel that Panalux Asia Pacific has tremendous growth potential in the future.” Recent Panalux Asia Pacific services include Baz Luhrman's Australia (Australia) and The Ruins. Daybreakers and Nim's Island.

Company profile

Founded in 1954, Panavision Inc. is a leading designer and manufacturer of high-precision camera systems for the film and digital camera, lens and accessories used in the film and television industry. Panavision leases its systems through its domestic and international offices and distribution networks. Panavision also supplies lighting, crew and lifting equipment for film and television production.

For more information, please contact:

Panavision

Suzanne Lezotte, Head of Public Relations

Phone: +1-818-427-0116

e-mail:

Skip Ferderber & Associates

Skip Ferderber

Phone: +1-425-315-1724

Email: skip.

SOURCE Panavision
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